The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

Five years of lockdowns and contactless interaction with others has led a rising generation of youngsters to view the idea of ...

In a letter to the board, Hobson said that she feels confident Starbucks is in excellent hands under the leadership of Brian Niccol as CEO.

Its spaces include the chain's cafes, patios, and restrooms. The move is part of CEO Brian Niccol’s plan to attract customers, boost declining sales, and improve employee relations.

The coffee store chain operator is also navigating an overhaul of its U.S. locations under CEO Brian Niccol, who has been tasked with steering the company back to growth after it took a hit from ...

Related stories New CEO Niccol looks to make his mark News of the conference comes as the coffee giant's new CEO, Brian Niccol, looks to make his mark. Since joining the coffee giant in September ...

The coffee store chain operator is also navigating an overhaul of its U.S. locations under CEO Brian Niccol, who has been tasked with steering the company back to growth after it took a hit from ...

The rule reversal comes under the new leadership of Starbucks Chairman and CEO Brian Niccol, who in a Jan. 9 statement vowed to lure back customers, lift sales and more. "Our stores have always ...

The decision comes under the leadership of Brian Niccol, who assumed the role of CEO in September last year. The US coffeehouse and roastery chain has been facing falling sales following consumer ...

This change comes in light of the new CEO Brian Niccol's Back to Starbucks goal that would potentially elevate customer experience and improve staggering sales. The new changes have not been applied ...

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