A strong compliance culture doesn't just prevent risk; it strengthens the very foundation of customer trust that every successful CRM strategy depends on.

Pfizer's Conor Riordan explains how the pharmaceutical giant uses Celonis across 200+ markets to drive toward 95% order ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

This discrepancy between valuation and performance may suggest that investing in ORCL and CRM stocks is preferable to buying ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...