Just like The All American Rejects, I – and the world of fragrance – have a dirty little secret... pheromone perfumes! They're specialised, often musk-based scents that are designed to enhance your ...

Back in 2006 Escentric Molecules turned the fragrance industry on its head with the launch of a scent that became an instant cult hero because it was so different from those that had come before it.

When you walk into a fragrance hall at a luxury department store, the experience is often pretty overwhelming. Perhaps it’s all of the opulent flacons and flamboyant packaging jostling for your ...

To mark two decades, Escentric Molecules has launched supersized versions of its most iconic perfumes. Here’s why they should be in any fragrance collection What makes a cult classic? There’s no set ...

The Brown Thomas beauty hall is a bustling hive of activity. There are constant makeovers at different counters, skincare consultations, and any number of perfumes scenting the air. The store has the ...

The rise in fragrance sales driven by digital descriptions is exactly what influencers want to happen. By Vivian Morelli Reporting from London A few months ago, I bought a fragrance I had never ...

CHARLOTTE, N.C., July 8, 2025 /PRNewswire/ -- ScentAir®, a global leader in professional-grade fragrance solutions, is transforming the way eCommerce customers discover fragrance with the launch of ...

AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure. AI is rapidly changing how fragrance is created — and who gets credit. Some say ...

Late one afternoon last December, I found myself at Soho’s unofficial perfume junction on a scent trail. At the corners of Beak Street and Lexington Street – where Le Labo, Aesop and the rounded ...