Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the ...

Have you ever wondered how each generation got its name? A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: Generation Beta. This generation, expected to span from 2025 to 2040, is ...