Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

Gen Z transformed digital life. Gen Alpha, born fully into it, will decide what the next era of influence and consumption ...

The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the ...

Gen Xers are the least financially prepared generation for retirement by nearly every measure, according to a recent report.

Do you recognize that 1976 song lyric by the Steve Miller Band? Whether or not you do might depend on your generation. (Sorry, Gen Xers. You’re now going to have ...

The millennial generation encompasses people born between 1981 and 1996, according to The Pew Research Center. But for Stephanie Estes, there is a stark divide between those born in the 1980s and 90s, ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation. Fortunately, ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: Generation Beta. This generation, expected to span from 2025 to 2040, is ...