Korea’s trendsetting fashion brands are going global. Matin Kim and Musinsa are moving to the world's biggest e-commerce ...

The newest front-row fixture at Fashion Week? Fanwars. As luxury brands learn to leverage the star power of K-pop idols, their social media accounts have become a battleground for fandoms looking for ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings ...

K-pop and soccer stars, actresses and singers — the fashion week A-list increasingly hails from South Korea, Thailand and the Philippines. By Elizabeth Paton Reporting from Paris This season, when ...

If a group of animated demon-hunters can out-chart BTS, imagine what our brands could do if we ground ourselves in not just orchestrating a moment, but a movement.