On 4 November 2024, Prada announced Byeon Woo Seok as their brand ambassador. The model-turned-actor saw his heyday after ...

Korea’s trendsetting fashion brands are going global. Matin Kim and Musinsa are moving to the world's biggest e-commerce ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings ...

If a group of animated demon-hunters can out-chart BTS, imagine what our brands could do if we ground ourselves in not just orchestrating a moment, but a movement.

KPop Demon Hunters' toys, collectibles, games, dolls and other products based on Netflix’s hit movie are coming next year ...