Swatch — the parent of Longines, Omega, and Tissot — is seeing sales slump, and it's because of China
Watch group Swatch saw its sales decline by more than 12% and its profits by 75% in 2024.
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Longines Heads to the Dark Side with ‘First Ever’ Ultra-Chron Carbon
When Longines revived the Ultra-Chron in 2022, it heralded a new era of high-frequency domination for the Swiss luxury brand. An important step in the St Imier favourite’s quest to tackle land ...
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New Longines Ultra-Chron Carbon Is the Watchmaker's First-Ever Carbon-Infused Timepiece
Longines’ Ultra-Chron collection now features a new wristwatch built using the world’s most popular innovative material that is known to be both strong and lightweight. Dubbed the Ultra-Chron ...
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This Is the Most Surprising Tool Watch I’ve Seen in Some Time
Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Longines has been around for a long time. The brand was first established in ...
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This Longines watch celebrates 2025 Year of the (wood) Snake
Longines has teamed up with Chinese artist Wu Jian’an to create a limited-edition watch that celebrates 2025, the year of the wood snake. Aptly limited to 2,025 examples, the watch is a special ...
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Longines expands Flagship Heritage line with three new watches you'll love
Longines reveals three new dial colour options for its stylish Flagship Heritage watch collection. Priced at £2,950, the new colours are green, anthracite and Havana beige. Longines has announced ...
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Longines partners Chinese artist and Eddie Peng to celebrate the Year of Wood Snake
As we approach the Year of the Wood Snake in 2025, Longines has collaborated with Chinese artist Wu Jian'an and Taiwan artist Eddie Peng to introduce a special edition of its CONQUEST HERITAGE model.