Commerce media has momentum, but its future hinges on its ability to prove outcomes. Advertisers should demand more than ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

Anna Barnhill, CEO of AdvantEdge Leadership, guides executives to peak performance with tailored coaching and leadership ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

Harmony’s Conversion signals connect ad exposure data directly to attributed conversions, bridging the gap between delivery ...

Anomalous” heat flow, which at first appears to violate the second law of thermodynamics, gives physicists a way to detect ...

Jalandhar: The newly formed Punjab Bachao Morcha, which opposes conversions in Punjab, has announced its intention to pursue ...

Scientists have developed a new iron-based catalyst that improves the typically low hydrogen atom economy (HAE) in the direct ...

President Ali announces, says gov’t will define policies in 2026 budget to attract investments, stimulate entrepreneurship ...

Lucknow: Police on Tuesday arrested two men accused of organising a mass religious conversion drive in Bhayapurva village ...

Innovid, providers of a platform for the creation, delivery, measurement, and optimization of advertising, has expanded its Harmony solution with Conversion signals that allow advertisers to optimize ...