Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as one of the company’s popular animated polar bears, and eventually convinces ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to ...

Most of us can’t imagine a day without iPhones, Google, or Starbucks, but these companies weren’t always the giant ...

Most corporate rivalries stay confined to ad campaigns and boardrooms. This one did not. A behind-the-scenes attempt to profit from stolen information quickly turned into a federal investigation, ...

Henrique Braun “is an American citizen who was born in California and raised in Brazil.” He's also currently executive vice president and COO of Coca-Cola and will become the beverage giant’s new CEO ...

Venezuela has historically been on the radar of soda giants PepsiCo (PEP) and Coca-Cola (KO) because the nation combined oil-driven income, a large urban consumer base, and very high soft-drink ...

In the global beverage arena, no rivalry is as enduring as PepsiCo Inc. PEP and The Coca-Cola Company KO. These two icons not only compete for shelf space but also for market share, mindshare and ...