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In her debut column for GeekWire, longtime Microsoft watcher Mary Jo Foley digs into the recent wave of reorgs, hiring ...

The ‘This is an Xbox’ campaign is gone, marking the new era for Xbox under boss Asha Sharma; what happens to Xbox Cloud ...

Read the latest Microsoft news from Engadget's news desk on Xbox, Copilot AI, Azure, Windows, the Office suite of software and more.

In February of this year it was announced Microsoft Gaming CEO Phil Spencer would immediately retire, Xbox President [...] ...

Finally, 2026's Xbox Games Showcase will bring back Xbox Fanfest in Los Angeles. This year's iteration of the fan-focused event will "look back at the last 25 years, alongside a forward view of what’s ...

Ahead of Sony and Nintendo, Microsoft has locked in its big summer Xbox presentation though it’s so far only confirmed one ...

Microsoft has been quietly removing references to its viral 'This is an Xbox' marketing campaign and lest there was any doubt about why, the company confirmed in a statement the reasoning behind its ...

Xbox's new CEO pulled the plug on a baffling advert campaign which discouraged people from buying an Xbox, as part of a brand ...

Microsoft has confirmed its new gaming boss Asha Sharma killed its controversial This is an Xbox campaign as part of a "reset ...

Microsoft’s new gaming CEO personally pulled Xbox’s ‘This is an Xbox’ marketing campaign as one of her first acts in charge, the company has claimed. Asha Sharma was confirmed as Xbox boss Phil ...

Asha Sharma, the new Xbox CEO, has cancelled the "This Is an Xbox" marketing campaign. This move signals a shift back to ...