Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Previously likened by executives to the Model T for how revolutionary the truck was expected to be, the Lightning has missed ...

The world of car sales is entering a new era. There were hints of it last year, when the sales of hybrid vehicles began to ...

After every good party comes a hangover (if you can't avoid one, anyway) and September's electric-vehicle sales blowout led ...