Super Bowl LX commercials feature Lewis Pullman, Kurt Russell, Sabrina Carpenter, Emma Stone and more for brands like Ritz, ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Variety has covered every aspect of the television business since the first flickers of the powerful medium emerged out of radio infrastructure in the late 1920s and early 1930s. The first use of the ...

Support journalism that digs deeper into topics that matter most to ArkLaTex. Donate today to preserve the quality and integrity of local journalism. TEXARKANA, Texas -- A professor of instructional ...

“The X-Files” is headed to Pluto TV, becoming available beginning on New Year’s Day. Though the beloved, long-running sci-fi drama is already available to stream on Hulu and Disney+, its addition to ...

Behold: Ken Paxton will now demonstrate that broken clocks are indeed right twice a day. The Texas Attorney General is notorious for, well, a very long list of reasons. But in this case, he at least ...

Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly ...

Smart TVs can feel like a dumb choice if you’re looking for privacy, reliability, and simplicity. Today’s TVs and streaming sticks are usually loaded up with advertisements and user tracking, making ...

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...

DETROIT,MICHIGAN-SEPTEMBER 28: Detroit Lions wide receiver Kalif Raymond (11) carries the ball during an NFL football game between the Cleveland Browns and the Detroit Lions in Detroit, Michigan USA, ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...