When Shimano made its return to electronic shifting, it didn’t just dip a toe. It jumped in with three complete new mountain bike groups (and another gravel option, to boot). We had the chance to ...

While there are now many clipless pedal systems to choose from, Shimano's SPD (Shimano Pedaling Dynamics) remains the standard. Now, thanks to a new SPD cleat, pedal engagement should be easier than ...

We may receive a commission on purchases made from links. Shimano's XT series mountain bike brakes have been a popular choice for years among riders who want reliable stopping power and proven ...

Despite a rich heritage, robust build and top-notch performance, Shimano wheels are not as popular as they should be. Limited compatibility with rival groupsets and muted looks mean many favour ...

Shimano recently rejoined the world of electronic MTB shifting after a long hiatus with the release of its latest XTR Di2 groupset. The long overdue release sparked excitement through the MTB ...

ProSiebenSat.1, the German media group, and FreeWheel, the Comcast Company and technology platform for the video advertising industry, are entering into a partnership to enable pan-European ...

Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. As buyers navigate continually blurry lines between platforms and ...

Shimano has introduced its new fully wireless Di2 XTR M9200 mountain bike components. According to Shimano, the no-compromise Di2 system delivers ultra-precise and lightning-quick electronic shifting ...

FreeWheel, providers of a technology platform for streaming advertising, has enhanced the FreeWheel Streaming Hub with capabilities that include advanced platform customizations, improved data signals ...

FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...