According to TikTok, applying gel polish beneath press-on nails and curing them with UV light can extend their wear ...

Social media hair growth hacks often fail and can cause damage. Experts warn against trends like inversion methods and over-hydration. Scientific rese ...

The cosmetics industry and parts of the internet have been abuzz since the launch of Rini earlier this month, a beauty ...

A viral TikTok trend, 'menstrual masking,' is seeing users apply period blood to their faces for supposed skin benefits. While menstrual blood contain ...

From Rhode and Elf to L’Oréal and Kering Beauté, it was a year of power deals as brands and retailers explored new ways to ...

TikTok was hit with a new suit from Hawaii’s attorney general asserting that the video platform was deliberately designed to ...

South Africans online reacted strongly as Americans embraced popular SA bleaching creams, sparking debates about beauty standards and cultural context.

I'm not surprised that my TikTok algorithm delivered me countless videos of the viral 11-step haircare routine, said to ...

The state of Hawaii is suing ByteDance Inc., the parent company of TikTok, alleging the largest social media company in the world exploits 1 billion users worldwide — more than 150 million in the U.S.

Over the past several years, skinfluencers have gathered on TikTok to tout the benefits of baking soda-based mixtures, scrubs ...

Vegan K-beauty brand URBANAND sees viral traction on TikTok as users share real results from its barrier-strengthening cream ...

THE COUNTDOWN to Christmas is well and truly on – and now you can indulge in luxury with a cut-price advent calendar packed ...