Delta Air Lines said on Friday it will not use artificial intelligence to set personalized ticket prices for passengers after facing sharp criticism from U.S. lawmakers and broad public concern.

Delta Airlines has refuted claims it’s using AI to set personalized ticket prices, telling lawmakers they have never and will never use such a system. “There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data,

Delta Air Lines tells lawmakers it doesn't use AI for personalized ticket pricing, only for demand forecasting and market analysis through Fetcherr partnership.