Lululemon has named Lewis Hamilton as a brand ambassador, collaborating on product innovation, social impact initiatives, and a new marketing direction.

With F1’s current regulations now in their fourth year, the performance gaps that gave front-runners comfortable advantages are shrinking fast. Teams that were once struggling to keep pace have had enough time with these cars to catch up on the learning curve. (See: Ferrari and McLaren’s surge last year .)

Mercedes has launched its 2025 Formula 1 car ahead of pre-season testing in Bahrain, marking the team’s first season without Lewis Hamilton.