Warner Bros. Discovery to split
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HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.
A day after announcing its plan to split into two publicly traded companies, Warner Bros. Discovery has announced that HBO Max will continue its global rollout and will next launch in Albania, Armenia,
2don MSN
Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its global growth strategy with the latest market debuts.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Remember the plan for HBO Max and Discovery to mix their content together into an all-new streaming called “Max”? Well, forget all that. Not even a month after declaring that Max would soon be HBO Max again,