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Jaguar reveals 1st concept car
Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Stunning or rubbish? Jaguar's new concept car divides opinion
Some on social media said the new Type 00 car was "exciting" and "absolutely stunning", while others called it "rubbish" and told Jaguar's designers to "go back to the drawing board". However, the carmaker has suggested the reaction is exactly what it wanted,
18h
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...
7h
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Marketing Interactive
20m
What are the media and social stats like around Jaguar's Type 00 EV model unveil?
After causing much uproar with its recent rebranding, luxury carmaker Jaguar has caught significant attention once again ...
1d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
1d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
jdpower
5h
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
21h
on MSN
Poll: Do Your Love Or Hate Jaguar’s New Look?
The Type 00 concept reveals Jaguar’s new design language as it prepares to move upmarket towards Bentley territory ...
NBC New York
1d
How Jaguar plans to save itself
British carmaker
Jaguar
is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
6h
on MSN
The Polarizing Type 00 Concept Is Exactly What Jaguar Needed
The bold look of Jaguar's latest design has drawn plenty of online criticism, but a shocking change was necessary for the ...
CNET
1d
This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Hosted on MSN
6h
Jaguar Delivered a Car of Tomorrow. Will the Marketing Sink It?
On the cold, grey morning of November 12, an ultra-modern office complex in the British Midlands transformed into a ...
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Related topics
rebrand
Type 00
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