At Miami Art Week, Jaguar unveiled a bold rebrand. Here's what other businesses can learn from its controversial—and buzzy—move.

Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

The beauty of the Jaguar Type 00 Design Vision isn’t in the shape or the colour, it’s in the detail, says EV editor Steve ...

Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...

Jaguar’s new EV concept is finally here — and it's not without controversy. Unveiled at glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00 (read “zero zero”), features what ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...

Jaguar has unveiled a new Type 00 concept (pronounced type zero zero) at Miami Art Week, hot on the heels of the debut of its new brand identity. The concept is said to be a preview of what's to come ...

In a daring move that challenges automotive conventions, Jaguar has unveiled the Type 00, a concept car that not only ...