At Miami Art Week, Jaguar unveiled a bold rebrand. Here's what other businesses can learn from its controversial—and buzzy—move.

Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its ...

"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

Although the Design Vision concept car will be unveiled on December 2, we won’t see the first production car unveiled until ...

Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

Tonight, in Miami, Jaguar hopes to light up this coastal town with a glimpse into its future: the Type 00 (pronounced Zero-Zero) concept car that presages the British brand’s all-electric future.