The advertising industry is no stranger to seismic shifts, but the announced merger between Omnicom Group and Interpublic Group (IPG) has seemingly sent shockwaves through an already volatile $772 ...

The recent acquisition of Interpublic Group (IPG) by Omnicom Group has sparked significant discussion across the advertising industry. This consolidation, one of the largest in history ...

As the dust settles on Omnicom’s proposed take over of Interpublic Group (IPG) to create the industry’s largest agency by revenue, medical marketing leaders are opining on what that could mean going ...

On that basis, estimated revenues at Omnicom-IPG would be nearer to $22 billion and Publicis and WPP closer to $15 billion each in 2024.) Margins should improve by driving $750 million in annual ...

Omnicom Group’s longstanding chair and chief executive John Wren (credit: Charis Tsevis) Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday.

The decades-old rumour of American agency networks Omnicom Group and Interpublic Group (IPG) are destined to combine turned true on Monday, when the duo announced a merger in an all-stock deal ...

Omnicom and Interpublic Group (IPG) recently announced a historic merger, creating a powerhouse that now commands 15.5% of the global advertising market, surpassing rivals WPP (14.8%) and Publicis ...

The IPG-Omnicom combo will spark more consolidation for other reasons, said Andreas Roell, the CEO of Evros Group, which advises on media, marketing, entertainment, and tech deals. Once the new ...

As Omnicom Group moves forward with its acquisition of ... Omnicom and Interpublic executives said their combination, which values IPG at more than $13 billion and creates a new leader in the ...

Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad industry as ...

But a decade later, the ad world threatens to be shaken up as Omnicom has announced it is acquiring Interpublic Group (IPG). If the deal goes through, the all-stock takeover will create a global ...

Omnicom Group said it had reached an agreement to acquire ... By creating a larger company, Omnicom-IPG will have a bigger base to deploy data and technology, which could give it leverage to ...