Publicis Groupe CEO Arthur Sadoun, describing his global advertising group as top dog, has given his staff a briefing on the Omnicom-IPG merger and the "fun" it will bring. The France-based agency ...

Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win for ...

With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, ...

Publicis Groupe CEO Arthur Sadoun has taken a backhand swipe at competitor WPP, currently the largest advertising group in ...

SINGAPORE, Dec. 13, 2024 /PRNewswire/ -- The MMA SMARTIES APAC 2024 Awards honored an impressive 93 winning campaigns, ...

Publicis has announced that its LePub agency will be going global next year, with a new US hub office in New York coming ...

Omnicom Health Group (OHG) CEO Matt McNally has spent his entire career in the medical marketing industry and helmed numerous ...

The Lake County Board of Commissioners approved $225,000 in settlement funding to nine applications to receive a portion of ...

MUMBAI:  WPP is betting big on India. The creative transformation company early on 12 December announced that it was pumping ...

WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based on “its strengths in strategy, process, thought leadership, data and ...

The advertising sector has long been a series of Russian nesting dolls all neatly placed within each other and ultimately ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...