Publicis Groupe CEO Arthur Sadoun, describing his global advertising group as top dog, has given his staff a briefing on the Omnicom-IPG merger and the "fun" it will bring. The France-based agency ...

Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win for ...

With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, ...

Omnicom Health Group (OHG) CEO Matt McNally has spent his entire career in the medical marketing industry and helmed numerous ...

The Lake County Board of Commissioners approved $225,000 in settlement funding to nine applications to receive a portion of ...

The savings platform marks a major milestone for OSB and Publicis Sapient on their five-year journey to build a greenfield ...

WPP has won Johnson & Johnson’s U.S. and Canada media businesses, which were previously handled by IPG. J&J chose WPP based on “its strengths in strategy, process, thought leadership, data and ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...

Publicis Groupe's chief executive Arthur Sadoun has welcomed the announced Omnicom-IPG deal, saying it offers an opportunity ...

True, the incoming Trump administration is worrying marketers with hints that it may curb pharmaceutical advertising (which ...

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...