Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher ...

When talk turns to the most impactful state privacy laws, the conversation usually starts and stops with California. However, ...

Before first-party data can save us from signal loss, advertisers need it to be easier to use, said fullthrottle.ai CPO Amol Waishampayan.

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...

Beyond its own on-site and in-app inventory, including display, online video and OTT, Western Union also operates a network ...

OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Dave Strauss, VP of revenue operations and strategy for North America, on The Guardian’s PMP priorities and how it’s tapping ...

Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three ...

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.” How do you roll out AI-driven ...