Christmas ads help contribute to the festive fun every year and this year is no different, writes Sarah Walsh, head of strategy with The Public House, who examines the latest findings of The ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home These pages reflect on some of the outdoor campaigns that have captivated audiences and set new benchmarks in ...

Sky Media, the advertising sales division of Sky, has rolled out Sky AdVance, a new cross platform solution that allows advertisers to connect the audience journey across screens so that audiences can ...

As part of its Christmas season, the streaming platform Virgin Media Play has launched Ireland’s first ever FAST (free ad-supported streaming TV) channel! According to the broadcaster, ‘Virgin Media ...

Christmas love was in the air on Today FM this week when one lucky listener in Tipperary had his Christmas dream come through courtesy of the Bauer-owned radio station and retailer Lidl which had been ...

Michael Whelan, a senior copywriter with Boys + Girls has been shortlisted for an Oscar in the Best Live Action Short category. The Oscars will take place in March 2025. The short film was written by ...

As we bookend Out \ Look for 2024, brands are going out with an impactful bang across the OOH landscape with innovative activations and special builds. Guinness steps beyond the snow Guinness has ...

As we head into a new year, Ireland’s digital, marketing and advertising sector remains cautiously optimistic about employment prospects according to the 2025 Prosperity Recruitment survey. Carried ...

The organisers of the Media Awards have announced that the gala black-tie event will take place on Thursday, May 8th 2025. The Awards will be held in the Mansion House in Dublin and will recognise and ...

Core, the Lead Partner of the ICAD Upstarts programme, has unveiled a website portal to celebrate the achievements of 20 individuals who have completed this year’s creative mentorship programme. This ...

The increased investment by brands in social, digital and content has led to one creative agency setting up its own standalone social business, as Andrew Murray of TBWA Ireland explains to John McGee.

Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition. Looking ahead to 2025, advancements in the channel have firmly positioned OOH as a ...