Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ads for social media channels in Adobe Express. The solution supports ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.

FCB India isn’t just showing up at Cannes Lions 2025—it’s kicking off the party. The agency landed India’s first shortlist this year with Lucky Yatra for Indian Railways, a campaign that took a ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

Articles written by Abhishek Jain ...

Do you remember when the Indian Premier League (IPL) was launched? A massive campaign and an unmissable sound went with it. Hailed as Manoranjan ka Baap (the big daddy of entertainment), it was ...

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments ...