Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with Oracle has added new AI agents and generative AI ...

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...

With restrictions around the use of third-party data collection evolving, advertisers have turned to cookie-less targeting methodologies such… ...

Nearly half (45%) of B2B companies do not have programs in place to help their sales reps articulate… ...

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through… ...

Video marketing platform Vidyard has launched a new app for HootSuite within the company's App Directory. The Vidyard… ...

Sales enablement platform provider LiveHive unveiled several new features, including LiveClip, a tool designed to obtain a prospect's… ...

In the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted… ...