In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

The IAB, Chamber of Commerce, cable lobby and others pressed the 8th Circuit to scrap new rules that aim to let consumers easily terminate subscriptions to newspapers, gyms, and other businesses.

Google claims it has developed ways through artificial intelligence to fight online fake reviews, identify fraudsters, and ...

The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the ...

The ANA is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws.

Creating a video with an AI-generated person using your product and presenting them as a real human is likely not acceptable ...

Vidmob President Mark Mannino believes creative data has found a new home in generative AI and agents as brands and agencies ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be ...