In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

Founded in 2019, the American Journalism Project has raised more than $225 million for nonprofit news outlets. Thornton ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.

Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summaries with links to sources and conversational ...

While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market ...

Women's health jumped to second place, with the category's $866 million in venture funding led by $200 million for tracking ...

We know we're not a top-of-mind brand," says Zebra Pen VP. "So, we look for creative ways to reach new audiences." ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...