Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising - more than twice the 4.3% ...

The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effort to scale the creation of the ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Not only is Kenvue spending more on advertising, but it's changed its media mix, with its CEO noting "a strong pivot to social media." ...

Coors Light-branded bows contain the key to the gift itself: a QR code that leads recipient to a surprise bundle of branded ...

Advertising increasingly depends on freelance talent. That's changing fast as the tax code eliminates the designation. Is your agency and/or marketing department ready?

Saweetie will be part of the brand’s one-day experiential event in New York City, a gift-themed pop-up in Union Square on Dec. 7.

Google CEO Sundar Pichai and OpenAI CEO Sam Altman expect to see AI innovations in 2025, but development will slow as ...

This year, scammers have ventured deeper into financial institutions. When I searched on a financial institution's name and a ...

"A Man On the Inside" and "Only Murders in the Building" both have leading men over 70 whose senior foibles are the shows' ...

Meta has now made it possible for Threads users to follow people from other fediverse servers who have interacted with their ...

TikTok's in-app ecommerce platform garnered over $100 million in sales, reflecting a 3x increase year-over-year and a notable ...