While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be ...

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Vidmob President Mark Mannino believes creative data has found a new home in generative AI and agents as brands and agencies ...

The ANA is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws.

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If you're already a paid subscriber, please sign-in. Bloomberg Television has expanded its reach in Asia by opening a new broadcast studio. The state-of-the art facility in Seoul, South Korea is ...

The beauty retailer is halting aggressive expansion plans, holding the line at 610 shops inside the mass merchandiser.

M+C Saatchi Sport + Entertainment (S+E) has announced the appointment of a new leadership team as it expands its investment in the U.S. Val Middleton, former head of marketing for Curry Brand at ...