The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no ...

Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe ...

Can anyone make us love insurance companies? They've been in the news recently after events in New York (makes you grateful ...

WPP and Universal Music Group have announced a partnership that will give its clients access to data on fans of artists like ...

Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of the ...

WPP's GroupM is ending 2024 on a high note, winning Johnson and Johnson's US and Canada media accounts, worth around $200m (J ...

Christmas ads seem pretty well over and done with in the UK by now (who'll be first to launch one in August?) but they're a bit more trad in the EU. They're also featuring gifting rather more, which ...

Mother London’s consistent excellence always keeps the bar high for British advertising and in 2024 it has truly been an ...

John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a "platform" as they prepare to measure up ...

Omnicom’s acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean?

One of the industry's more hotly contested gongs, we'll be announcing this tomorrow. In an ad world seemingly in the process ...

Publicis' much-advertised ambition to be the world's biggest ad holding company by the end of 2024 could be rudely upended by ...