Coffee chain Starbucks released a $43.95 "Bearista" glass cold cup Thursday as part of its new holiday collection, and not only did the hat-topped tumbler sell out almost immediately, but videos circulating online show customers fighting each other to get their paws on one.

Starbucks' new Glass Bearista Cold Cup is creating a huge stir online. This adorable teddy bear-shaped cup will be available from November 6, 2025. Reports suggest very limited stock, with some stores receiving only a few.

In addition to beverages, Starbucks customers can look forward to seasonal pastries, such as the viral Snowman Cookie, Cranberry Bliss Bar, Sugar Plum Cheese Danish and a new Polar Bear Cake Pop, featuring vanilla cake whipped with buttercream and dipped in a white chocolate icing.