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The Smart Fish Scale Lite is the latest addition to BUBBA’s Smart Fish Scale (SFS) family. Despite its compact size, this scale delivers everything you expect from BUBBA and more. With a precision load cell and auto-lock feature, the SFS Lite boasts an impressive 60 lbs capacity and an accuracy of +/- 0.3%, ensuring precise measurements every ...

Here at Bubba we pride ourselves in the fishing tools we make for fishermen all over the world. Our fishing tools are hand-crafted by engineers to be the highest quality, so you can live Bubba's lifestyle year after year.

The BUBBA 4” Hook Extractor features a short and slim design for removing pesky swallowed hooks, making it the perfect tool for crappie, bluegill, and other smaller fish species.

Bubba's story began 10 years ago on the coast of California in San Diego. For the past decade, and for decades to come, our adventure lies in bringing you innovative tools for your success on the water.

Engineered and hand-crafted to perfection, we are constantly innovating new products that live out the Bubba lifestyle. We create products that help you find success on the water.

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a fierce competitor.

Join the Bubba List. Join the BUBBA team and receive 15% off your first purchase.

Join the Bubba List. Join the BUBBA team and receive 15% off your first purchase.

Our 9-inch Tapered Flex fillet knife is ideal for filleting those big fish you keep catching. Its stainless-steel blade and non-slip-grip will make filleting less hassle and more fun.