MSN
2:42
MSN
10 months ago
MSNCBS Colorado
Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist
Honda Just Remade Its Famous 'Cog' Ad, but With a Major Twist
Sep 7, 2016
adweek.com
The $6.2 Million, Zero-CGI Honda Accord Commercial: The “Cog” Story! We’re diving into the legendary story behind one of the most iconic and expensive car commercials ever made: Honda’s “Cog” ad for the European Accord! When this 2-minute masterpiece first aired, executives were stunned by the “amazing computer graphics”—then they fell off their chairs when they learned there was ZERO CGI or digital trickery! The Details Behind the Madness: 🎬 Real Time, Real Physics: Everything you see—the part
1:58
The $6.2 Million, Zero-CGI Honda Accord Commercial: The “Cog” Story! We’re diving into the legendary story behind one of the most iconic and expensive car commercials ever made: Honda’s “Cog” ad for the European Accord! When this 2-minute masterpiece first aired, executives were stunned by the “amazing computer graphics”—then they fell off their chairs when they learned there was ZERO CGI or digital trickery! The Details Behind the Madness: 🎬 Real Time, Real Physics: Everything you see—the part
6.4K views4 months ago
FacebookKing Motorsports Unlimited
Rube Goldberg: The Man Behind the Ingenious Contraptions
Rube Goldberg: The Man Behind the Ingenious Contraptions
Apr 10, 2025
howstuffworks.com
Top 1 Mind on Instagram: "In 2003, Honda flipped automotive advertising on its head with the “Cog” commercial — a two-minute Rube Goldberg-style chain reaction built entirely from parts of a Honda Accord. Rather than CGI or flashy visuals, the ad used actual engine components, gears, tires, and body parts from a disassembled Accord to trigger a carefully balanced sequence of collisions, rolls, and reactions that culminated in the car itself rolling off a trailer. The project took months of plann
1:56
Top 1 Mind on Instagram: "In 2003, Honda flipped automotive advertising on its head with the “Cog” commercial — a two-minute Rube Goldberg-style chain reaction built entirely from parts of a Honda Accord. Rather than CGI or flashy visuals, the ad used actual engine components, gears, tires, and body parts from a disassembled Accord to trigger a carefully balanced sequence of collisions, rolls, and reactions that culminated in the car itself rolling off a trailer. The project took months of plann
516 views2 months ago
Instagramelite.mindset.boss
The 1% Club | In 2003, Honda redefined automotive advertising with the legendary “Cog” commercial — a two-minute Rube Goldberg–style chain reaction... | Instagram
1:56
The 1% Club | In 2003, Honda redefined automotive advertising with the legendary “Cog” commercial — a two-minute Rube Goldberg–style chain reaction... | Instagram
3.2K views3 months ago
Instagramonepercent_.club
BUSINESS | WEALTH | IG COACH on Instagram: "⚙️ They took the car apart piece by piece just to film a two-minute commercial. In 2003, Honda created "Cog," a Rube Goldberg machine built entirely from actual car components. They refused to use CGI or digital effects to fake the result. Instead, they relied on real physics, months of planning, and precise engineering. Every gear, tire, and bolt had to trigger the next step perfectly to make the sequence work. Despite limited TV airtime, the ad becam
1:56
BUSINESS | WEALTH | IG COACH on Instagram: "⚙️ They took the car apart piece by piece just to film a two-minute commercial. In 2003, Honda created "Cog," a Rube Goldberg machine built entirely from actual car components. They refused to use CGI or digital effects to fake the result. Instead, they relied on real physics, months of planning, and precise engineering. Every gear, tire, and bolt had to trigger the next step perfectly to make the sequence work. Despite limited TV airtime, the ad becam
1.8K views3 months ago
Instagramtrillionairesaddicts
1:41
Marcelo Zb | InteliTrend on Instagram: "QUANDO A PERFEIÇÃO NÃO PODIA SER RENDERIZADA. 🎬🚗👇 Numa época em que geramos vídeos com um clique de IA, este comercial de 2003 da Honda (“The Cog”) permanece como um monumento à obsessão humana. O que você está vendo não é Computação Gráfica (CGI). São peças reais, física real e gravidade real. ⚙️ A Engenharia do Caos A equipe desmontou um Honda Accord pré-produção e usou as peças para criar uma reação em cadeia de Rube Goldberg. • Takes: Foram necessár
13.5K views2 months ago
Instagramintelitrend.ia
1:56
Success | Motivation | Wealth on Instagram: "In 2003, Honda redefined automotive advertising with “Cog” — a two-minute Rube Goldberg–style chain reaction created entirely from the parts of a Honda Accord. Instead of relying on CGI or flashy effects, the commercial used real engine components, gears, tires, and body panels from a dismantled Accord. Each piece was carefully balanced to trigger a precise sequence of rolls, collisions, and movements, ending with the car itself slowly rolling off a t
3.6K views3 months ago
Instagramwealth_teach
1:26
🔸Айрін | SMM-ниця | Wrocław on Instagram: "Якою ціною зроблена ця найнагороджуваніша реклама в історії? 🎬 2002 рік. Honda — третій за величиною японський автовиробник після Toyota і Nissan. Але продажі у Європі падають з 1998 року. Імідж бренду: "нудний, але функціональний". Розповім про рекламну кампанію 2003 року Honda — "The Cog". Концепція: Rube Goldberg machine з реальних деталей Honda Accord. Команда інженерів, спецефектників і дизайнерів місяць працювала з розібраним Accord, перш ніж на
8.4K views4 months ago
Instagramirene.v.smm
1:56
strategicsavage on Instagram: "In 2003, Honda released an iconic advertisement for the Accord titled "The Cog." This meticulously crafted commercial featured a complex Rube Goldberg machine made entirely from disassembled parts of the Honda Accord. Each part triggered the next in a flawless chain reaction, showcasing Honda's engineering precision and attention to detail. The ad, filmed in real-time with no CGI, took months of planning and over 600 takes to perfect. "The Cog" became a global sens
3.1K views5 months ago
Instagramstrategicsavage
1:56
Expertmania | Business | Entrepreneurs | In 2003, Honda changed automotive advertising forever with the iconic “Cog” commercial—a two-minute Rube Goldberg–style chain reaction made... | Instagram
2.3K views3 months ago
Instagramexpertmania
1:56
Entrepreneurship | Business on Instagram: "In 2003, Honda transformed automotive advertising with its iconic “Cog” commercial—a two-minute Rube Goldberg–style chain reaction constructed entirely from parts of a Honda Accord. Instead of relying on CGI or flashy visual effects, the advertisement used real engine components, gears, tires, and body panels taken from a disassembled Accord. Each piece was meticulously positioned to set off a precise sequence of movements, collisions, and reactions, cu
4.3K views2 months ago
Instagramentrepreneursnote
1:56
Gustavo | Elite Mindset on Instagram: "In 2003, Honda flipped automotive advertising on its head with the “Cog” commercial — a two-minute Rube Goldberg-style chain reaction built entirely from parts of a Honda Accord.  Rather than CGI or flashy visuals, the ad used actual engine components, gears, tires, and body parts from a disassembled Accord to trigger a carefully balanced sequence of collisions, rolls, and reactions that culminated in the car itself rolling off a trailer.  The project too
5.7K views3 months ago
Instagramhigh_billion
1:56
The Business Margin | In 2003, Honda transformed automotive advertising with its iconic “Cog” commercial, a two-minute Rube Goldberg–style chain reaction... | Instagram
6.1K views2 months ago
Instagramthebusinessmargin
1:56
How Everything Is Made on Instagram: "In 2003, Honda released the Cog commercial, a two-minute Rube Goldberg–style chain reaction built entirely from parts of a Honda Accord. Every movement was real, with no CGI or digital effects used. The ad required months of planning, meticulous engineering, and dozens of resets to capture a single perfect take. Its message was simple: precision in every component matters. The commercial went on to become one of the most acclaimed advertisements in automotiv
118.5K views2 months ago
Instagramhoweverythingsmade
1:55
Business | Motivation | Luxury on Instagram: "In 2003, Honda flipped automotive advertising on its head with the “Cog” commercial — a two-minute Rube Goldberg-style chain reaction built entirely from parts of a Honda Accord. Rather than CGI or flashy visuals, the ad used actual engine components, gears, tires, and body parts from a disassembled Accord to trigger a carefully balanced sequence of collisions, rolls, and reactions that culminated in the car itself rolling off a trailer. The project
4.3K views2 months ago
Instagramluxurysslash
1:55
History on Instagram: "The legendary “The Cog” commercial was released on April 6th, and it remains one of the most celebrated advertisements in history. To launch the seventh-generation Honda Accord, the agency Wieden+Kennedy London created a mesmerizing two-minute Rube Goldberg machine using only actual car parts. From a transmission bearing rolling into a synchro hub to windshield wipers “walking” across a floor, the chain reaction was famously achieved without any CGI. It took an incredible
16.5K views1 month ago
Instagramhistoryawoken
1:56
Just in USA 🇺🇸 | In 2003, Honda transformed automotive advertising with its iconic “Cog” commercial—a two-minute Rube Goldberg–style chain reaction... | Instagram
138 views2 months ago
Instagramapm.bl
1:56
𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 | 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐨𝐫 on Instagram: "In 2003, Honda released a famous commercial titled "Cog" that was built entirely from real parts of a disassembled Honda Accord. The ad depicted a continuous, Rube Goldberg-style chain reaction using these components. The "Cog" Advertisement Details 📺 Concept: The two-minute commercial was a chain reaction (Rube Goldberg machine) made exclusively from over 600 individual parts of a disassembled seventh-generation Honda Accord. Execution
289 views2 months ago
Instagrambusinesscollaborator
0:19
Honda Kog
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