#pepsi #challenge #taste #taste #pepsi #pepsi #pepsichallenge #pepsichallenge #pepsichallenge #zerosugar #pepsi #pepsi #win #pepsico #bbdo #directfocus | Gustavo Reyna | 105 comments
#pepsi #challenge #taste #taste #pepsi #pepsi #pepsichallenge #pepsichallenge #pepsichallenge #zerosugar #pepsi #pepsi #win #pepsico #bbdo #directfocus | Gustavo Reyna | 105 comments
105 views2 months ago
linkedin.com
51.3% of 112,355 participants chose the taste of Pepsi Max in a blind taste test against Full Sugar Coca Cola across WA, VIC, NSW, SA & QLD from 04.11.2019 to 09.02.2020. | Pepsi
0:07
51.3% of 112,355 participants chose the taste of Pepsi Max in a blind taste test against Full Sugar Coca Cola across WA, VIC, NSW, SA & QLD from 04.11.2019 to 09.02.2020. | Pepsi
350K viewsFeb 17, 2020
FacebookPepsi
New decade, new look. Grab your new Pepsi Zero Sugar can now! | Pepsi
0:09
New decade, new look. Grab your new Pepsi Zero Sugar can now! | Pepsi
1M viewsJan 24, 2020
FacebookPepsi
Introducing The new, limited time PEPSI Zero Sugar Gingerbread Mini Can. Head to PEPSI.com from 12/4-12/11 for a chance to get your hands on a PEPSI Zero Sugar Gingerbread Mini Can. U.S. res, 18 (19 in AL/NE). Ends 12/11/24. Multiple entry deadlines. Rules: Pepsi.com/official-rules | Pepsi
0:18
Introducing The new, limited time PEPSI Zero Sugar Gingerbread Mini Can. Head to PEPSI.com from 12/4-12/11 for a chance to get your hands on a PEPSI Zero Sugar Gingerbread Mini Can. U.S. res, 18 (19 in AL/NE). Ends 12/11/24. Multiple entry deadlines. Rules: Pepsi.com/official-rules | Pepsi
604.1K viewsDec 9, 2024
FacebookPepsi
Pepsi Zero Sugar: the real catch of the day | Pepsi
0:09
Pepsi Zero Sugar: the real catch of the day | Pepsi
6.8K views9 months ago
FacebookPepsi
Get 5,000 PC Optimum points when you spend $10 (before taxes) on Pepsi® Zero Sugar, 7Up® Zero Sugar or MTN Dew® Zero Sugar soft drinks | Pepsi
0:09
Get 5,000 PC Optimum points when you spend $10 (before taxes) on Pepsi® Zero Sugar, 7Up® Zero Sugar or MTN Dew® Zero Sugar soft drinks | Pepsi
41.3K viewsMar 16, 2022
FacebookPepsi
Pepsi Zero Sugar Super Bowl 2023 TV Spot, 'Great Acting or Great Taste?' Featuring Steve Martin
Pepsi Zero Sugar Super Bowl 2023 TV Spot, 'Great Acting or Great Taste?' Featuring Steve Martin
Feb 12, 2023
iSpot.tv
0:31
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
137.3K views2 months ago
FacebookAd Age
Coke vs Pepsi: Consumer NZ’s blind taste test reveals which cola is a winner
Jan 15, 2024
thehits.co.nz
0:09
Ultimate Blind Taste Test Challenge with Joey Stoley | Pepsi
Jun 10, 2022
TikTokpepsi
0:16
Introducing the new and improved taste of Pepsi Zero Sugar. Taste it for Yourself. | Pepsi
161 viewsJan 30, 2023
FacebookPepsi
Pepsi Is Bringing Back This Beloved Offering for the First Time in 50 Years
6 months ago
allrecipes.com
0:32
Blind Taste Test: Iqra Aziz Tries Zero Sugar Drinks
13.8K viewsJan 12, 2024
TikTokpepsipakistan
The Pepsi Challenge: a blind taste test started an expensive war
Jul 11, 2019
boingboing.net
0:46
A Cheating Polar Bear Reignites the Cola Wars! Pepsi brings the rivalry to the Super Bowl with a twist: a polar bear chooses Pepsi Zero Sugar in a blind taste test, reviving the iconic Pepsi Challenge. Directed by Academy Award-winning filmmaker Taika Waititi, the campaign blends humor, pop-culture, and real taste-preference insight while extending across social, experiential, and out-of-home channels to reinforce Pepsi’s challenger identity. Agency : BBDO Group #colawars #iconicads #e4m | excha
358 views2 months ago
Facebookexchange4media
1:38
The Pepsi Paradox Why Blind Taste Tests Prove Pepsi Zero Sugar Wins Over Coke!
2 views2 months ago
YouTubeFunny Twists
0:47
Nostalgic VIBES! 🍦 Pepsi Zero Sugar Cream Soda! #PepsiZeroSugar #pepsicreamsoda #youtubefoodreview
42 views1 month ago
YouTubeJackie Heroux Food Reviews
2:29
Pepsi Challenge: Coke Fan Tries Pepsi Zero
1.3M views3 weeks ago
TikTokzachandhailee
0:59
Blind cola taste test! Coke 0 vs Pepsi 0. Which one wins? The results might surprise you... #TasteTest #CokeZero #PepsiZero #BlindTasteTest #ColaWars
9 views1 month ago
TikTokalexcraze_
0:42
The Business Magnets | Pepsi has released its 2026 Super Bowl commercial called “The Choice” and it is already making waves. The 30-second ad features... | Instagram
275.4K views2 months ago
Instagramthebusinessmagnets
0:44
Pepsi Zero Sugar Takes on Coca-Cola at Super Bowl LX
3K views2 months ago
TikTokrubensboost
1:16
Lynda Aguocha on Instagram: "Pepsi really took this brand rivalry to a whole new level 😭 In the ad, @Pepsi stages a blind taste test using a polar bear and has the bear “choose” Pepsi Zero Sugar over Coke. But that’s not even the wildest part. There’s also a scene with two polar bears at a concert, caught on the big screen in a moment that clearly mirrors last year’s viral Coldplay cheating-cam incident. They’re “caught” cheating on Coca-Cola… and they don’t even care because they’re fully enjo
9.1K views2 months ago
Instagramlivewithlynda
2:37
Pubity on Instagram: "In the 1970s “Pepsi Challenge,” people tried two unlabeled cups of cola in a blind taste test and were asked which tasted better. In most tests, people picked Pepsi. But when labels and habits are introduced, choice doesn’t always follow taste. That gap is what marketers call the “Pepsi paradox.” Pepsi repeated a similar challenge in 2025 with Pepsi Zero Sugar against its main competitor, and found that 66% of tasters nationwide preferred the taste of Pepsi Zero Sugar. Do y
227.3K views2 months ago
Instagrampubity
1:10
Picked up the new Zero Sugar Maple from Pepsi 🥤🍁 Did a quick taste test and you can definitely taste the maple, almost like maple syrup, with a slight salted caramel note. Pretty sweet but I can see this being a hit or miss for people.
652 views2 months ago
TikToksteven.trinhid
Pepsi Zero Sugar: The Perfect Pair for Grilled Lobster
17.5K views9 months ago
TikTokpepsi
7:37
Coca-Cola Zero Sugar | Old VS New Recipe (Blind)
21.2K viewsApr 10, 2021
YouTubeFood Review UK
3:22
Pepsi Vs. Coke Blind Taste Test
2.4M viewsSep 5, 2016
YouTubeBuzzFeed Multiplayer
4:20
Coke vs. Pepsi Blind Taste Test
1.2M viewsOct 2, 2020
YouTubeBenDeen
12:53
Cola Blind Taste Test - Coke Pepsi LIDL Dr. Pepper Vita Club Mate
4.9M viewsNov 18, 2013
YouTubeJunkFoodTasterDotCom
18:52
Coca-cola vs Pepsi Blind Taste Test Challenge
266.7K viewsNov 19, 2017
YouTubeJanet and Kate
See more