Scott McDowell | NAMM.org
Scott McDowell | NAMM.org
Apr 13, 2023
namm.org
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The first official portrayal of Ronald McDonald appeared in 1963, played by TV personality Willard Scott, who had previously performed as Bozo the Clown. Scott’s early version wore a makeshift costume that included a tray of food balanced on his head, a paper cup for a nose, and a flamboyant red wig. Though primitive by today’s branding standards, the character immediately appealed to children and became the cornerstone of McDonald’s marketing strategy. Ronald soon evolved into a more polished m
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